Spotify pushing for paid subscribers

April 14, 2011

BBC Technology News have confirmed that Spotify is cutting back on what it offers to unpaid members. 

The plan is to reduce unpaid members free time from 20 hours to 10 hours per month, and reduce each song to being played no more than 5 times. What is not clear, is if that is 5 times in that month, or ever.

Spotify users with existing accounts will see this take effect in May, however new users will have 6 months of free content until these changed take effect. Makes you wonder, if the play-list information can be exported, why not just keep signing up for new accounts?

So much for a free lunch paid for by advertising, this will kill the subscriber numbers, but probably make Spotify more profitable in the process.

Posted by Kieran Donnelly